Who are we?
ExB Lead is a leadership development experience for professionals who want to grow through their work—not just get through it.
Powered by OptimalWork, we provide a proven daily practice that transforms how you engage with challenge, build resilience, and develop as a leader. This isn't theory. It's a simple system you can use starting tomorrow.
You don't need to manage a team or hold a leadership title to join. Whether you're an entrepreneur, teacher, healthcare worker, tradesperson, nonprofit leader, or corporate professional—if you want to become more patient, courageous, focused, or resilient, you belong here.
Our vision is a Burlington where professionals support each other's growth and bring their best to their work, their families, and their community.
Join the Spring Cohort for just $75!
What do we do?
ExB Lead is built around a simple daily practice—5 minutes total—that changes how you show up to work. Optional community touchpoints keep you accountable and connected.
The Daily Practice
The OptimalWork app guides you through three brief touchpoints each day:
Morning Prep (2 min) — Identify your biggest challenge today. Choose the quality (your "Ideal") you want to practice—patience, courage, clarity, generosity. Design 1-2 simple strategies.
Midday Check-in (1 min) — Quick reflection: Did you deploy your strategies? What's ahead this afternoon?
Evening Review (2 min) — What went well? What didn't? No shame—just learning. Carry your Ideal forward into tomorrow.
The Community (Optional)
Weekly Virtual Check-in (20 min) — Connect with your cohort, share wins and challenges, stay accountable. Optional but powerful.
Monthly In-Person Roundtable (60 min) — Gather with fellow ExB Lead members for deeper conversation and connection. A chance to learn from each other's growth.
Weekly Micro-Lessons — Short insights on the science of resilience, focus, and purpose delivered through the app.
3 Ways to Join
1. Cohort Experience — $75
3-Month Guided Journey
The best way to start. Join a cohort of Burlington professionals all beginning together. You'll get the daily app practice plus optional weekly virtual check-ins and monthly in-person roundtables.
Great for building the habit before committing to an annual subscription.
- Spring Cohort Kickoff: March 4, 2026 at 7am @ The Coffee House
- Register by February 28
2. Individual Subscription — $350/year
For those ready to commit to a full year of practice. Full access to the OptimalWork app, daily guided practice, and weekly micro-lessons.
Individual subscribers can join Burlington cohorts when offered.
Many people start with a cohort to build the habit, then continue with an individual subscription.
ExB Partners receive 10% off
3. For Companies
Build a culture where challenge fuels excellence.
OptimalWork equips your team with the mindset and methodology to turn daily challenges into opportunities for growth. The result? Enhanced performance, reduced burnout, and a culture of sustained excellence.
What companies get:
- Full platform access for team members
- Manager-ready resources and implementation guides
- Dashboard to track engagement across your organization
- Quarterly insights reports
- A portion of your investment supports ExB community programming
Why it works:
- Reduced burnout — People learn to work from purpose, not just pressure
- Enhanced performance — Better execution when stakes are high
- Improved retention — Meaningful work keeps people engaged
- Scalable — Works for teams of 5 or 50,000 +
Tiered pricing based on team size.
Email us to learn more: erin@optimalwork.com
FAQ
Do I need to be an ExB Partner to join?
No, you do not need to be an ExB Partner to join ExB Lead. If your company is an ExB Partner, you will receive member pricing.
What is the cost, and what does membership include?
The Cohort Experience is $75 for 3 months. This includes full app access, optional weekly virtual check-ins, and optional monthly in-person roundtables.
Individual subscriptions are $350/year for ongoing access after your cohort or for self-directed practice. Chamber members receive member pricing.
How much time does this take?
The daily practice is about 5 minutes total. Weekly virtual check-ins (optional) are 20 minutes. Monthly roundtables (optional) are 60 minutes.
What if I miss a day?
The app meets you where you are. Miss a day? Start fresh tomorrow. The goal is progress, not perfection.
I'm new to leadership development—is this a good fit?
Absolutely. ExB Lead is designed to be practical and accessible. You don't need any prior experience. The app guides you through everything, and the cohort provides support as you learn.
Do I have to attend every virtual check-in and roundtable?
No—both are optional. Many people find them valuable for accountability and connection, but the core practice is the daily app routine. Attend what works for your schedule.
What if I want to continue after the 3-month cohort?
You can join another cohort when offered, or switch to an individual subscription for continued access to the app and weekly lessons.
Ask us anything!
About OptimalWork
OptimalWork is a growth system integrating neuroscience, psychology, and philosophy into a practical framework for sustainable high performance.
The core insight: every challenge at work is an opportunity to practice your highest ideals—patience, courage, clarity, generosity. When you approach your day this way, stress becomes energy, distraction becomes focus, and ordinary moments become lasting growth.
Trusted by thousands across 30+ countries—from Fortune 500 leaders to university students.
Get in Touch
Questions about ExB Lead?
Email: erin@optimalwork.com