A 3-month leadership experience
Special Rate: $75 for 3 months (limited time)
Who We Are
Stop just surviving your work. Start THRIVING!
ExB Lead is a leadership development experience for professionals who want to grow through their work—not just get through it. Become the leader those around you need you to be—resilient, focused, courageous, patient.
Powered by OptimalWork—a national platform used by healthcare systems, schools, law firms, and organizations across the country—we provide a proven daily practice that transforms how you engage with challenge, build resilience, and lead with intention.
This isn’t theory. It’s a practical system you can start using tomorrow.
You don’t need to manage a team or hold a leadership title to join. Whether you’re an entrepreneur, teacher, healthcare worker, tradesperson, nonprofit leader, or corporate professional—if you want to grow, you belong here.
Our vision: A Burlington where professionals support each other’s growth and bring their best to their work, their families, and their community.
What’s Included
$75 for 3 Months (Special Discounted Rate)
Everything you need to build a sustainable practice of excellence.
Full OptimalWork Platform & App Access
Daily Tools to Work with Excellence and Intention The app guides you through three brief touchpoints each day (5 minutes total):
- Morning Prep (2 min) — Identify your biggest challenge. Choose the quality you want to practice—patience, courage, clarity, generosity. Design 1-2 simple strategies.
- Midday Check-in (1 min) — Quick reflection: Did you deploy your strategies? What’s ahead this afternoon?
- Evening Review (2 min) — What went well? What didn’t? No shame—just learning. Carry your growth forward into tomorrow.
Weekly Practical Lessons Short, focused content on topics like:
- Building focus and resilience
- Leading under pressure
- Creating habits that actually stick
- Turning stress into fuel for growth
Premium Course Library From Dr. Kevin Majeres, Harvard psychiatrist and OptimalWork founder:
- MasterClass: Science-based methods for growing through your work
- Coaching: How to help others grow
- Harnessing Anxiety: Transform anxiety into readiness and enhanced performance
Optional Community Touchpoints
The app delivers the core value—but community accelerates growth.
- Weekly Virtual Check-ins — Wednesdays @ noon (20 min). Connect with your cohort, share wins and challenges, stay accountable.
- Monthly In-Person Gatherings — 1st Mondays @ 7am (60 min). Deeper conversation and connection with fellow ExB Lead members.
No time for live events? No problem. You get full value from the app alone.
The Impact
What changes when you commit to this practice:
✓ Turn pressure into fuel for growth
✓ Make better decisions under pressure
✓ Perform your best when work is hardest—not just when things are easy
✓ Bridge the gap between knowing what’s right and actually doing it
✓ Build lasting systems for excellence
✓ Develop unshakeable focus in a distracted world
✓ Prevent burnout by working with intention, not just intensity
✓ Develop resilience that compounds over time
Who Should Join?
Think “leaders” broadly—it’s not just people with titles.
- New managers stepping into leadership for the first time
- Recent hires navigating a new role or culture
- Executives leading teams and organizations
- High performers feeling burned out or disconnected from their work
- Anyone leading through influence, not authority
- Those drowning in competing priorities
- Anyone stuck in the gap between knowing what to do and actually doing it
- Those who know they’re capable of more
Who on your team comes to mind?
Ways to Join
3-Month Guided Experience (Best way to start)
Join a cohort of Burlington professionals all beginning together. Full app access plus optional weekly virtual check-ins and monthly in-person roundtables.
What’s included:
- Full OptimalWork platform and app access
- Daily tools—morning prep, midday check-in, evening reflection
- Weekly practical lessons
- Premium course library from Dr. Kevin Majeres (Harvard psychiatrist)
- Optional weekly virtual check-ins (Wednesdays @ noon)
- Optional monthly in-person gatherings (1st Mondays @ 7am)
- Cohort accountability and community
Spring Cohort Kickoff: March 4, 2026 at 7am @ The Coffee House Register by: February 28, 2026
Organizations — Cohort & Beyond
Get the same $75/person special rate for your team. Enroll one person, a team, or your whole organization in the 3-month leadership experience.
Erin will help you integrate OptimalWork into your workflow and explore whether a private cohort would be beneficial for your team.
Missed the cohort? Companies can join OptimalWork anytime with full platform access for your team. Note: Special cohort pricing is only available during cohort registration periods.
What companies get:
- Full platform access for team members
- Manager-ready resources and implementation guides
- Dashboard to track engagement across your organization
- Dedicated support for rollout and adoption
- A portion of your investment supports ExB community programming
Why it works:
- Reduced burnout — People learn to work from purpose, not just pressure
- Enhanced performance — Better execution when stakes are high
- Improved retention — Meaningful work keeps people engaged
- Scalable — Works for teams of 5 or 5,000+
Tiered pricing based on team size.
[Email Erin to Learn More] → erin@optimalwork.com
Individual Subscription — $350/year
For those ready to commit to a full year of practice. Full access to the OptimalWork app, daily guided practice, weekly lessons, and premium course library.
Individual subscribers can join Burlington cohorts when offered.
Many people start with a cohort to build the habit, then continue with an individual subscription.
ExB Partners receive 10% off
What People Are Saying
“During COVID, I was running a hotel company and facing the most difficult period of my career. I took my leadership team through OptimalWork, and it dramatically improved how we navigated that crisis—both as a team and for me personally.”
— Rob Hayes, former CEO, Ashford Hospitality Trust
FAQ
Do I need to be an ExB Partner to join? No. ExB Lead is open to everyone. If your company is an ExB Partner, you’ll receive member pricing.
What does the $75 include? Full access to the OptimalWork app and platform for 3 months, including daily tools, weekly lessons, the premium course library, and optional community touchpoints (weekly virtual check-ins and monthly in-person gatherings). This is a special discounted rate for the cohort experience.
Can my company join the cohort? Yes! Companies can enroll one person or an entire team in the Spring Cohort at $75 per person. It’s a great way to try OptimalWork before a larger commitment. Contact Erin to coordinate.
What if my company misses the cohort registration? Companies can join OptimalWork anytime with full platform access. However, the special $75 cohort pricing is only available during cohort registration periods.
How much time does this take? The daily practice is about 5 minutes total. Weekly virtual check-ins (optional) are 20 minutes. Monthly roundtables (optional) are 60 minutes.
What if I miss a day? The app meets you where you are. Miss a day? Start fresh tomorrow. The goal is progress, not perfection.
Do I have to attend the virtual check-ins and roundtables? No—both are optional. Many people find them valuable for accountability and connection, but the core practice is the daily app routine. Your schedule, your choice.
I’m new to leadership development—is this for me? Absolutely. ExB Lead is designed to be practical and accessible. No prior experience needed. The app guides you through everything, and the cohort provides support as you learn.
What if I want to continue after 3 months? You can join another cohort when offered, or switch to an individual subscription ($350/year) for continued access.
Have another question? Email us: erin@optimalwork.com
About OptimalWork
OptimalWork is a growth system integrating neuroscience, psychology, and philosophy into a practical framework for sustainable high performance.
The core insight: every challenge at work is an opportunity to practice your highest ideals—patience, courage, clarity, generosity. When you approach your day this way, stress becomes energy, distraction becomes focus, and ordinary moments become lasting growth.
Founded by Dr. Kevin Majeres, Harvard psychiatrist. Trusted by thousands across 30+ countries—from Fortune 500 leaders to university students, healthcare workers to entrepreneurs.
Learn more at optimalwork.com
Ready to Join?
Spring Cohort: $75 per person (Special Discounted Rate)
Kickoff: March 4, 2026 at 7am @ The Coffee House
Register by: February 28, 2026
Companies: Email erin@optimalwork.com to enroll your team